A leading online betting client wanted to transform its brand presence by evolving the brand’s visual identity through a brand campaign that would re-establish the brand’s essence.

Project Timeline:

12 Weeks

Team:

Creative Director (North America), Creative Director (Asia)

Brand:

Million Man Mission

PROJECT TYPE:

Brand Development & Campaign Design

PROJECT SCOPE:

Art Direction, Campaign Design & Implementation

Showcase all partner integrations offered by Movable Ink in a standalone, interactive online marketplace allowing users to explore each integration’s key features and capabilities.

Our Approach

Due to a fairly aggresive timeline, we opted to implement an approach where multiple parts of the project would be developed in parallel such as content development and style guide creation. This would allow for us to meet the launch date without compromising design or execution and allow for ample time for all facets of the project; from wrieframes to development and implementation.

Wireframes

In the wireframe phase, we intetionally avoid the use of color of graphics to not distract us from the intent of this phase: establish content hierarchy, overall layout and structure. Each module is represented using a greyscale block to isolate a content segement or black text floating on a white background. In this phase, the flow of content, over userflow and interaction, is established.

visual design phase

Once all wireframes had been approved and the overall content structure and flow of content had been defined; we enter the visual design phase. In this phase, all content modules are refined based on the brand’s style guide, color palette, typographic style and treatment and visual identity.

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